Wholesalers supply to retailers through which pairing?

• A. Retailers and manufacturers
• B. Wholesalers and retailers
• C. Manufacturers and customers
• D. Wholesalers and consumers

Answer: (B)

Wholesalers act as intermediaries in the distribution chain. They buy in bulk from manufacturers and sell to retailers in smaller lots, helping retailers stock products without dealing with many different producers. Since retailers are the next link before the final customers, the pairing that supplies retailers is wholesalers and retailers.

Manufacturers and customers would be direct-to-consumer rather than through retailers, and retailers and manufacturers describe upstream steps not the specific wholesale link. Wholesalers and consumers would bypass retailers, which isn’t the typical channel for getting goods to shops.