Which of the following is NOT an advantage of using social media for market research?

• A. Broad reach across the world
• B. Ability to target specific groups
• C. Free/low-cost
• D. High cost

Answer: (D)

Social media market research offers broad reach, targeted audiences, and low costs. High cost is not an advantage, so it isn’t something researchers aim for. The broad reach across the world means you can gather opinions from a wide and diverse audience quickly, which is valuable for spotting trends and preferences. The ability to target specific groups lets you focus on particular demographics or interests, making insights more relevant and easier to analyze. Free or low-cost options are a key benefit, since simple surveys, polls, and monitoring conversations can be done without a big budget compared with traditional methods. Because high cost would be a drawback rather than an advantage, it doesn’t fit with the list of benefits. So the option describing high cost is the one that does not belong as an advantage.