Which of the following is NOT an advantage of newspaper and magazine promotion?

• A. National and local reach
• B. Cheap
• C. Reader can refer back
• D. No movement or sound

Answer: (D)

Newspaper and magazine advertising offers practical benefits: it can reach large audiences in both national and local markets, it is relatively inexpensive to place, and readers can keep and refer back to a printed ad for later again and again. The idea of “no movement or sound” isn’t a true advantage because print ads are static—there's no motion or audio to grab attention in the moment. While you can create strong copy and visuals to catch the eye, the lack of movement or sound means it won’t engage the audience in the same way as media that can use motion or audio. So the statement describing no movement or sound as an advantage isn’t correct.