Which of the following is a PR approach?

• A. Press conference
• B. New product launch
• C. Market research survey
• D. Telemarketing campaign

Answer: (A)

Public relations focuses on shaping how the organization is seen by the public and the media, managing communication to build and protect reputation. A press conference fits this because it’s a planned event used to present information to journalists, answer questions, and secure broad media coverage. It’s about controlling the narrative and fostering relations, rather than directly selling to customers.

The other options are more about marketing activities (promoting a product to customers) or gathering data (a survey) or direct outreach for sales (telemarketing). So a press conference is the PR approach.