Which of the following is NOT a demographic segmentation factor?

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Multiple Choice

Which of the following is NOT a demographic segmentation factor?

Explanation:
Demographic segmentation divides the market based on characteristics of people—things like age, income, and gender—which describe who the customers are and help predict their needs and buying power. Color, on the other hand, is a product attribute or a personal preference, not a way to define a group of people. So it doesn’t describe a population segment, making it not a demographic segmentation factor.

Demographic segmentation divides the market based on characteristics of people—things like age, income, and gender—which describe who the customers are and help predict their needs and buying power. Color, on the other hand, is a product attribute or a personal preference, not a way to define a group of people. So it doesn’t describe a population segment, making it not a demographic segmentation factor.

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