Which of the following is NOT a typical mass-market product category?

• A. Crisps
• B. Soft drinks
• C. Cereal bars
• D. Luxury watches

Answer: (D)

Mass-market products are designed for broad appeal, sold widely, at affordable to mid-range prices, and have high turnover. Crisps, soft drinks, and cereal bars fit that profile because they’re everyday, low-to-mid price items sold in many outlets and consumed by a large range of people. Luxury watches do not fit; they target a smaller, affluent audience, carry high price points, have limited production, and are sold through selective, prestige-oriented channels. That combination makes luxury watches a premium/niche category rather than mass-market.