Which of the following is a disadvantage of television promotion?

• A. Has no audience restrictions
• B. Creates a long-term message
• C. Expensive
• D. Easy to measure impact

Answer: (C)

The main issue here is the cost of television advertising. Television promotion is very powerful for reaching a large audience quickly, but it comes with a high price tag: substantial production costs for a quality advert plus the cost of airtime across channels, times, and frequencies. That combination makes TV campaigns expensive, which can strain budgets and limit how long or how often you can run them, especially for smaller businesses or shorter campaigns.

Other statements describe aspects that aren’t the main drawback. TV does involve scheduling and channel choices, so it isn’t truly without audience restrictions in practice, and it can help deliver a lasting brand message, which is a benefit. Measuring the impact of TV advertising is often complex and not easy to quantify precisely, so saying it’s easy to measure isn’t accurate.