Which of the following is a method of market segmentation?

• A. Economic
• B. Geographic
• C. Political
• D. Technological

Answer: (B)

Market segmentation means dividing a market into groups of customers with similar needs so a business can tailor its products and marketing. A geographic approach does this by location—country, region, city, or climate. By focusing on where people live, companies can adapt offerings to local weather, cultures, languages, and distribution networks. For example, a brand might adjust flavors for regional tastes or stock products that fit the climate in different areas.

Economic as a standalone base isn’t a primary segmentation method—while income and wealth influence how people buy, these are usually considered within demographic or socioeconomic segmentation rather than a separate method. Political and technological aren’t standard bases for segmenting a market either; they may affect strategy or adoption patterns, but they don’t describe a common way to divide customers by location, needs, or behavior.