Which of the following is an example of using technology in promotion?

• A. Viral advertising
• B. Direct mail
• C. Merchandising
• D. Exhibition display

Answer: (D)

Promotional activities that use technology aim to grab attention and convey information through digital or interactive tools. An exhibition display fits this well because stands at trade shows often incorporate tech to engage visitors—think video demonstrations on screens, interactive touch panels, LED walls, or QR codes that link to online catalogs. These tech elements help explain features, show how products work, and collect leads, making the promotion more dynamic and memorable than a purely static display.

Direct mail isn’t about using tech in promotion in the moment; it involves sending physical materials to potential customers. Merchandising focuses on product placement and presentation in-store, not on technological promotion. Viral advertising uses digital channels to spread a message online, which is tech-based, but the prompt centers on a physical display at an event as a clear example of promotional technology.