Which of the following is NOT a technology-based promotion method?

Study for the IGCSE Edexcel Business Test. Utilize practice quizzes with multiple choice questions and comprehensive explanations. Prepare effectively for your exam!

Multiple Choice

Which of the following is NOT a technology-based promotion method?

Explanation:
Technology-based promotion uses digital platforms and online channels to reach customers. Direct mail sends promotional material through physical mail, a traditional method not driven by digital technology. The other options—online targeted advertising, viral advertising, and social media—all rely on the internet, data, and online platforms to reach and engage audiences. So direct mail is the one not based on technology in promotion.

Technology-based promotion uses digital platforms and online channels to reach customers. Direct mail sends promotional material through physical mail, a traditional method not driven by digital technology. The other options—online targeted advertising, viral advertising, and social media—all rely on the internet, data, and online platforms to reach and engage audiences. So direct mail is the one not based on technology in promotion.

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