Which of the following is NOT a direct selling method?

• A. Shopping parties
• B. Direct mail
• C. Internet
• D. TV advertising

Answer: (D)

Direct selling means selling directly to the end customer away from a fixed shop, often with the sale happening through a direct channel. Shopping parties bring customers together for on-the-spot purchases, direct mail provides catalogs and order forms for direct ordering, and the internet enables customers to buy directly online. TV advertising, on the other hand, is a promotional tool used to inform and persuade; the actual sale is completed through another channel (website, phone, or a store). So TV advertising isn’t considered a direct selling method.