Which extension strategy relates to changing appearance or packaging to attract buyers?

• A. Modifying the product
• B. Develop product range
• C. Find new markets
• D. Change appearance or packaging

Answer: (D)

Changing appearance or packaging is used to refresh how a product looks to buyers without altering what the product actually does. By updating colors, design, labeling, or packaging materials, a product can stand out more on shelves, catch attention, and convey new benefits or a sense of higher quality. This can boost appeal and prompt purchases while keeping production and ingredient costs the same.

Other options involve changing the product itself (its features or quality), expanding the range (adding more variants), or targeting new markets (selling in different locations or to different groups). Those strategies alter the offering or where it’s sold, whereas changing appearance or packaging focuses on presentation to attract buyers.