Which extension strategy aims to find new markets for a product?

• A. Find new uses
• B. Find new markets
• C. Change appearance or packaging
• D. Encourage more frequent use of the product

Answer: (B)

The main idea here is expanding where the product is sold. This question tests market-extension thinking: growing sales by reaching new customers in new places or segments while keeping the product the same. Finding new markets means the business looks beyond its current customers or country to sell the existing product in new geographic areas, new demographic groups, or through new distribution channels.

That’s why this option is the best fit: it focuses on growing the customer base in locations or markets not previously served, rather than altering the product or how people use it.

Why the others don’t fit as well: finding new uses would change how the product is used rather than where it’s sold; changing appearance or packaging aims to attract attention or reposition the product but doesn’t inherently reach new markets; encouraging more frequent use targets increasing purchases by current customers, not adding new markets.