Which description matches a wholesaler?

• A. A consumer
• B. A distributor
• C. A retailer
• D. A person or company that sells goods in large quantities at low prices, typically to retailers

Answer: (D)

Wholesalers are intermediaries that buy in bulk from manufacturers and sell in large quantities at lower prices to retailers. This bulk, low-price model helps retailers stock shelves without paying the higher, unit prices charged to individual buyers, and they typically don’t sell directly to the general public. The description given matches this role precisely, describing a business that operates in large quantities at low prices to retailers. A consumer buys for personal use, a retailer sells to consumers, and a distributor moves goods through the supply chain but the defining feature here is selling in bulk to retailers.