Which Boston Matrix category is high market share and low growth?

Study for the IGCSE Edexcel Business Test. Utilize practice quizzes with multiple choice questions and comprehensive explanations. Prepare effectively for your exam!

Multiple Choice

Which Boston Matrix category is high market share and low growth?

Explanation:
The test is about identifying a business unit with a large market share in a slow‑growth market. That combination describes a cash cow. In the Boston Matrix, a cash cow dominates a mature market, so it generates steady cash with relatively little investment required. The strong cash flow from these units can fund other areas (like stars or question marks) while overall market growth remains low. By contrast, a dog has low share and low growth, a star has high share and high growth, and a question mark has low share in a high-growth market.

The test is about identifying a business unit with a large market share in a slow‑growth market. That combination describes a cash cow. In the Boston Matrix, a cash cow dominates a mature market, so it generates steady cash with relatively little investment required. The strong cash flow from these units can fund other areas (like stars or question marks) while overall market growth remains low. By contrast, a dog has low share and low growth, a star has high share and high growth, and a question mark has low share in a high-growth market.

More Multiple Choice Questions
Subscribe

Get the latest from Passetra

You can unsubscribe at any time. Read our privacy policy