Which action is part of a good marketing strategy for a product?

• A. Rely on word-of-mouth
• B. Increase production speed
• C. Design and produce high quality products
• D. Sell at any price

Answer: (C)

Delivering high quality products is the best fit because a marketing strategy builds around creating value that customers can trust. When a product is well-made, customers see it as worth the price, which boosts satisfaction, loyalty, and positive recommendations. That positive word-of-mouth then reinforces the marketing message and strengthens the brand, making promotion more effective and helping the business stand out.

Relying on word-of-mouth alone isn’t a plan you can control or scale. It’s an outcome of strong marketing, not a proactive strategy. Increasing production speed targets operations, not how the product is perceived or marketed. Selling at any price damages perceived value and profitability; pricing should reflect quality and market conditions.