What term describes the levels of sales a product experiences over time?

• A. Product life cycle
• B. Introduction
• C. Growth
• D. Decline

Answer: (A)

Sales that a product experiences over time follow a pattern known as the product life cycle. This concept captures how demand shifts from launch through growth, reaching a peak, and eventually declining. Knowing this helps a business plan marketing, production, and pricing at each phase. The other terms describe particular stages within that pattern (the early launch phase, the growing sales phase, or the later falling sales phase), but they don’t name the overall pattern itself.