What is sold in mass markets?

• A. Luxury watches
• B. Industrial machinery
• C. Soft drinks rarely
• D. Crisps, cereals, confectionery & soft drinks (basically all the unhealthy stuff)

Answer: (D)

Mass markets focus on selling to a broad range of customers in large volumes, at relatively low prices, with goods that are widely available and bought regularly. Crisps, cereals, confectionery and soft drinks fit this idea perfectly: they’re inexpensive, widely stocked in many shops, and purchased frequently, so retailers move a lot of them quickly. Luxury watches, by contrast, cater to a smaller, more selective group willing to pay premium prices, so they’re not mass-market items. Industrial machinery is aimed at businesses rather than the general public, so it doesn’t belong in the mass-market category. Soft drinks aren’t rarely sold; they are a quintessential mass-market product.