Retailers typically source their goods from which option?

• A. Direct customers
• B. Wholesalers
• C. Manufacturers
• D. Advertisers

Answer: (B)

Retailers typically source their goods through wholesalers because wholesalers act as the middle link in the supply chain. They buy in large quantities from manufacturers and then sell to retailers in smaller, more manageable lots, making stock replenishment practical for shops. This arrangement gives retailers access to a wide range of products from different manufacturers, often at lower unit costs due to bulk buying, and with convenient delivery terms. Direct customers are the end buyers, not suppliers; manufacturers produce the goods, but retailers usually obtain them via wholesalers to simplify sourcing. Advertisers handle promotion, not supply. So wholesalers are the standard source for retailers.