In which stage do sales begin to grow and revenue rises, often with a steep growth curve?

• A. Introduction
• B. Maturity
• C. Growth
• D. Decline

Answer: (C)

Growth stage is when sales begin to rise rapidly and revenue climbs as the market starts to adopt the product. After the initial launch, awareness grows, distribution expands, and customers start buying more, producing a steep upward curve in revenue. Costs per unit fall as production scales up, so profits improve alongside the increasing volume. This contrasts with the Introduction stage, where sales are still low and profits may be negative due to launch costs; the Maturity stage, where growth slows as the market becomes saturated; and the Decline stage, where demand falls.