External communication is best described as communication with which group?

• A. People inside the business
• B. Stakeholders outside such as customers or authorities
• C. Only suppliers
• D. Only internal departments

Answer: (B)

External communication is about sharing information with groups outside the organization. This includes customers, authorities, suppliers, lenders, and the broader public—anyone outside the business. It covers promotions, reports, responses to external events, and how the company presents itself to the outside world. The other options describe communication within the company or a narrow external group, which isn’t what external communication means. Internal people and internal departments are all inside the business, while focusing only on suppliers misses the broader external audience.