Downward communication moves information from which level to which?

• A. From bottom to top
• B. From the top to the bottom
• C. Between departments at the same level
• D. From external to internal stakeholders

Answer: (B)

Downward communication is the flow of messages from higher levels in the organization to those at lower levels. It’s used to pass along directives, policies, and instructions so decisions can be carried out and actions coordinated. Because it goes from the top of the hierarchy down to frontline staff, it moves from the top to the bottom. For example, a CEO or senior manager might issue a new policy, which is then communicated to middle managers and supervisors, who relay it to the workers implementing it.

This is different from upward communication, which goes from staff to management to provide feedback or information, horizontal communication, which occurs between colleagues at the same level, and external communication, which involves people outside the organization.