Branding can create customer loyalty.

• A. Differentiate the product
• B. Create customer loyalty
• C. Help recognition
• D. Develop an image

Answer: (B)

Branding builds customer loyalty by creating trust and an emotional connection through a consistent brand experience. When a brand consistently delivers on its promises—quality, value, and personality—customers feel confident and form attachments, making them more likely to repurchase and recommend the brand. Recognition and a strong image help support that loyalty, but the essential outcome branding aims for is enduring preference and repeat patronage.