A strong brand image can allow a company to do which of the following?

• A. Lower product quality
• B. Expand into new markets
• C. Increase advertising spend
• D. Raise prices

Answer: (D)

A strong brand image builds brand equity and customer loyalty, so people perceive higher value in the product. With that perceived value, demand becomes less sensitive to price, allowing the company to charge higher prices without losing customers. This premium pricing is the clearest direct benefit of a powerful brand among the options. While a strong brand can help enter new markets or influence advertising, the most direct outcome is the ability to raise prices.