A product with low growth but high market share is called a cash cow.

• A. Cash cow
• B. Star
• C. Dog
• D. Question mark

Answer: (A)

In the BCG growth–share framework, a product with a large market share in a market that isn’t growing much is called a cash cow. It dominates its market and can generate steady profits with relatively little reinvestment, supplying funds to support other products in the portfolio. This contrasts with stars, which have both high growth and high market share and typically need ongoing investment to maintain growth; dogs, which have low growth and low market share and usually produce weak profits; and question marks, which have high growth but low market share and require strategic decisions about whether to invest to grow. The statement describes a cash cow precisely, so that is the best fit.